Sunday, September 11, 2016

W Beijing Chang´an | Industry News | Architonic

All the W Hotels in Starwood‘s international hotel chain have a strong design orientation, futuristic architecture, and stylishly combine art and lifestyle, comfort and luxury. This is also true for the five-star hotel W Beijing Chang‘an, which with its colourful media facade - which can display an oversized „W“- draws attention to itself from afar in Beijing‘s downtown area. The international chain‘s hotel is centrally located in China‘s capital city - close to world-famous landmarks such as the Forbidden City and Tiananmen Square. The inner-city diplomatic and business district Chaoyang is characterised by a very urban mix of glass skyscrapers and ancient attractions, modern shopping centres and traditional markets, and vibrant city life and quiet temples. The district, just like the city of Beijing itself, is enormously multi-layered. Here tradition meets modernity, luxury meets simplicity, locals meet tourists, and modern culture meets ancient rites. All these contrasts and tension



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