Wednesday, September 14, 2016

Jori: redefining comfort | News | Architonic

Experimental and liberating; the Sixties was an exciting decade of disruption and change. Formal conventions and conservative values were challenged and tossed aside; not just socially, or politically, but in design terms too. New materials, such as moulded plastics and vacuum-packed foam, led to progressive futuristic forms in furniture, curvaceous and sculptural pieces that were often multi-purpose in function. Modular and often low-slung, these designs reflecting the laid-back mood of the times. Designers embraced a whole new way of living where the rigid compartmentalisation of separate rooms for dining, cooking and relaxing were broken down and home interiors became more free-flowing and open-plan. It was during this fluid and fertile era, that the Belgian design furniture company Jori was born. Established by Juan Jorion in Wervik, his ambition to produce exceptional contemporary leather furniture that put comfort at the heart of the design, was very much in tune with the spirit



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