An international legend with an Italian heart. A legend that, starting from 2018, will be enriched by a further exciting chapter. Made in Italy and known as the “Urus” project, the third model of the House of the Bull will soon be leading the market as the new Made in Italy luxury icon: a supersport car among the SUVs. In order to celebrate this event, along with a new enlargement of its base, Automobili Lamborghini intends to innovate the places of the legend inviting all the designers to imagine two monumental landmarks at the entrance of its historic plants. How to reflect the character and the values of one of the most renowned and valued brand of the international scenario in an architectonic installation? How to architecturally interpret the DNA of one of the most representative brands of the automotive history? This is the challenge of Lamborghini Road Monument, the competition of Automobili Lamborghini to build two architectonic landmarks aimed at marking the entr… continue
from New stories by Architonic http://ift.tt/2dctfjg
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