The fair, which welcomes visitors from 5 to 9 March, is celebrating its 50th birthday this year and attributes its success to its fairly unusual cycle of being held every three years. In view of the medium-term nature of innovations in shop-fitting, the trade show was switched from a two-year to a three-year cycle as long ago as 1975. This proved to be a good decision, because it has since then provided exhibiting organisations with enough time to drive forward their ideas and product developments while at the same time providing visitors – shop operators and planners – with innovations that will really benefit them. In an age when online retailing is becoming more and more widespread, the retail industry is responding intelligently, highlighting its USPs and presenting its best features in modern shopping worlds that can have a breathtaking impact. Brand shops, retail chains and individual specialist stores are pulling out all the stops to create customer appeal that is both emotional… continue
from New stories by Architonic http://ift.tt/2kjEpSU
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