Back in 1949 architect and artist Max Bill, known not least as the originator of the Ulm stool, pleaded in his famous essay on "Beauty from function and as function" for aesthetics to serve a dual purpose. Beauty – not just as an expression of great design but also in the service of functionality? This could serve as an apt expression of the philosophy of the southern German firm of BLANCO, which has long set itself the target of creating good design not just for its own sake but in order to enhance the functional value of its products. At almost the same time as Max Bill was studying at the Bauhaus in Dessau, the 28-year-old businessman Heinrich Blanc laid the foundation stone in Oberderdingen, Baden-Württemberg, for a corporate group which would later have operations and production on a worldwide basis. One interesting aspect of the history of BLANCO is that the company has always responded very flexibly to the specific requirements of a particular era. Whereas in 1925 it was still m… continue
from New stories by Architonic http://ift.tt/2lTCR1o
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