Showrooms in capital cities like New York, Paris and Tokyo, more than 55,000 rolls of fabric in stock, 130 years of company history, more than 15 awards and prizes in the last four years alone – the facts about family-run firm Création Baumann are impressive to say the least. The company owes much of its success to its willingness to invest in new, innovative technical developments. “Because our products are made in Switzerland, we can’t beat our competitors when it comes to price. So we have to rely on ideas instead: developing innovative products is crucial for our survival,” says Philippe Baumann. An interdisciplinary team is constantly in search of new themes and subjects every idea to a critical assessment. At most, one in ten has the potential to be taken to market – although it can be years before the new product is actually launched. “You need a lot of staying power during that time. You have to overcome resistance and fight for the idea. If you don’t believe you can create som… continue
from New stories by Architonic http://ift.tt/2l1hATX
No comments:
Post a Comment