Based on the entries for the EuroShop RetailDesign Award 2016 EHI has identified the top five trends in international retail design. <b>Identity</b> Furnishing details like personal items, pieces of art or everyday objects make it possible to set individual accents. The stores are seen as a stage and feature an iconic architecture. Detailed, creative and exceptional visual merchandising goes into making the stage setting. All of this can be integrated in highly standardised store concepts. <b>Authenticity</b> Natural and authentic materials play a central role in store concepts. Wood is a favourite material for constructing ceilings and floorings. It gives the stores a warmer and more genuine atmosphere. <b>Story-telling / Curated Retailing</b> Modern stores tell stories – it could be the history of a location or a product and its special heritage. It could be a making-of story, or it could be a story around a curated collection. The heart of successful retailing still lies in creat… continue
from New stories by Architonic http://ift.tt/2gCEwWS
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