A good ten years ago, Reseda started out with the idea of making solid wood furniture to order in its local region. Today the concept is more in demand than ever: individual designer furniture that reflects its users’ personality and is made to last. A careful and thoughtful approach to materials is one of the company’s top priorities: the wood, for instance, is only ordered in the required measurements once an order has been placed – a sustainable idea that Reseda pursues at various levels. An example: the same three designers have been shaping Reseda’s product repertoire for five years. “We’re interested in long-term collaboration with people who are on the same wavelength and can help us move forward,” says managing director Andreas Niederer of the company’s philosophy. Any piece of furniture – whether it’s a dresser, shelving unit or cabinet – can be configured at the showroom, using a specially developed programme to select the size, colour and materials. That ensures there are no… continue
from New stories by Architonic http://ift.tt/2r0cFpi
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