Going to the gym is a pastime some people love and some loathe, but one that becomes far more pleasurable if the equipment and environment combine to provide a stylish. Italian firm Technogym, which specialises in supplying technology- and design-driven products and services for the wellness and fitness industry, has always understood the value of design in encouraging people to engage in physical activity, and has worked with some of the world’s leading architects to create products and stores that reflect the concept of wellness at the heart of the Technogym brand. Technogym believes that creating a pleasant space for exercise helps people feel more relaxed and comfortable, which enhances their psychological well-being while they improve their physical fitness. This philosophy extends to Technogym’s stores, where customers experience the firm’s gym equipment alongside ideas relating to fitness and health within a tailored brand-led setting. The company’s new flagship store, in one… continue
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