Of course, the country we are talking about is Switzerland. To this day, throughout the world, the term graphic design immediately brings Switzerland to mind. This is true as well when people think about the field’s past and present. Understanding the reasons behind the country’s astounding success may help us to better understand graphic design itself. It might also hold the keys to envisioning how artists, architects and designers worldwide will take on the major challenge of the urban and virtual public space by reinventing graphic design. More than anyone else, Ruedi Baur understands the role of currentday graphic design. The famous designer created the visual identities of the Centre Pompidou and the New School. In several cases, Baur has even created the visual identities of cities such as Lyon, Nancy and Metz. Dessau may join the list some time soon. TLmag spoke with Baur at his Paris studio, Intégral. <b>TLmag: Swiss graphic designers make up the lion’s share of the “historic”
from New stories by Architonic http://ift.tt/2b3vBul
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