Sometimes a nice bit of unintended wordplay can go a long way. Take long-established premium furniture manufacturer COR, for example, whose name, in English at least, speaks to the long-standing, central position it enjoys in the European market and beyond. Renowned for the quality and innovation of its products, in particular its sofas, the brand is one of those big hitters that’s helped shaped seating culture in the home for over half a century. But while COR’s uber-comfortable furniture may invite users to put their feet up, the company itself never does, constantly striving to respond to the ever-evolving landscape of how we live. And now, for the first time, how we work. For the manufacturer’s latest venture, which sees the strategic transfer of its deep know-how in producing residential furniture to products for the workspace, aims both to answer the increasing need for flexible seating and surfaces that facilitate the growing culture of flexible, collaborative working and… continue
from New stories by Architonic http://ift.tt/2lPR6XJ
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