The name Jori derives from its dynamic founder, Juan Jorion, who established his innovative, contemporary furniture company in Wervik in Belgium in 1963. Jori specialises in high-end, ultra-modern leather and fabric seating, and its chief innovation has been to fuse sophisticated, stylish design with maximum seating comfort. One of its most iconic designs is the highly flexible Longueville sofa of 1998, which has recently been remodelled as the Longueville Landscape sofa by Belgian design studio Verhaert New Products and Services. This is about to be unveiled at furniture fair imm cologne (from January 15-21), alongside Jori’s two other new products — its sofa, Oryx, and table collection, Ellise. Comprising a coffee table with an elliptical top and a side table with a circular top, the latter has been created by Italian design duo Marco Pocci and Claudio Dondoli. In the 70s, Jori’s collaborations with such respected creatives as French interior designer Jean-Pierre Audebert and Belgian… continue
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