Not long ago, competition from online shopping threatened bricks-and-mortar stores with extinction. Yet, ironically, tech and e-commerce titans Amazon and Apple are helping them to survive by opening physical shops. And today, new flagship stores in existing buildings frequently make a feature of their architecture, which reinforces the fact that they are physical shops, not e-commerce sites. What’s more, designers of cutting-edge stores often embrace these buildings’ historical characters, while ensuring the shops’ interiors look contemporary. Tokujin Yoshioka’s design of Issey Miyake’s new Milan store in the 19th-century Palazzo Reina celebrates its architecture, which has been recently renovated. Indeed, the shop’s contemporary elements — including orange and green ceiling-suspended aluminium discs and apple green and kingfisher blue plinths for the clothes rails — are overshadowed by the space’s original arches and painted ceilings. Yet the shop feels contemporary thanks to its on-… continue
from New stories by Architonic http://ift.tt/2x9bJkq
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