The floor’s moving. Don’t worry. You’re not in any danger. It’s not an earth tremor or some side-effect of a late, alcohol-fuelled night. Rather, the flooring industry is en marche. That most fundamental of spatial elements that serves to underpin one’s perception, one’s experience of interior-architectural space – the floor – is standing up to be counted. As consumers across every sector and in every segment – from FMCG to luxury brands – start to explore the ever-increasing, technology-driven possibilities of individualisation and customisation in the products they purchase (and, indeed, rapidly come to expect this), so the many actors within the global flooring trade are responding to this development. Difference is becoming standard, as it were, and that includes the surfaces we walk on. <b>The clue is in the name</b> Domotex, the foremost international trade fair for the floor coverings, is preparing the ground for the first major global showcase of premium, bespoke flooring… continue
from New stories by Architonic http://ift.tt/2sLLbDS
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