“All the world’s a stage,” wrote Shakespeare. Indeed, if you were at the Salone del Mobile in Milan last week, you’d be forgiven for thinking that the entire international design world and then some had entered stage left. The fair itself was bigger than ever. And with an even greater raft of events extra muros, all vying to secure an audience. For some, Milan is a comedy. The best opportunity in the trade calendar to reconnect – often by chance – with those industry-wide contacts, both professionally and socially (and, of course, to indulge in some good food and fine wine). For others, it’s more of a tragedy, the fair’s behemothic scale making making it difficult for meaningful, in-depth conversation to take place. Love it or hate it, however, the Salone del Mobile can’t be ignored. A key way, of course, to ensure that your voice is heard amid the cacophony is – as any good acting coach would say – to project. Clarity of brand messaging combined with an expressive, architecturally con… continue
from New stories by Architonic http://ift.tt/2ojYZHX
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