With a background in industrial design, the Design Trio’s mission is not only to develop long-lasting design, but also to help communicating products – from the initial concept to product development and art direction. Architonic recently met up with the team in Milan at Salone del Mobile. <b>Odosdesign</b>: Many furniture brands are not yet aware of the importance of good photographic styling and visual communication. Both online and offline, a bad presentation can lower the quality of the product. We help creating an imagery and a common identity for the brand, or a product. Knowing how to design products helps us knowing how to communicate them. <b>A few questions to you from the perspective of an industrial designer… What role does material play for you in the design process?</b> We understand product design as a fusion of tradition and renewal, and in an experimental approach in the use of materials and techniques. There are some projects where the material is the soul, for ex
from New stories by Architonic http://ift.tt/26Vy9mY
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