Thursday, December 7, 2017

Do Dutch: the Netherlands’ special exhibition at Ambiente 2018 | News | Architonic

As the political map of Europe hots up, with a raft of regions across the continent pushing for greater autonomy, there’s a little part of Frankfurt that’ll be going distinctly Dutch for a few days next February. The 2018 edition of Ambiente, the leading international consumer-goods trade fair, sees the turn of the Netherlands to set up its stall as partner country, the latest in a series of national showcases inviting fair-goers to engage with a particular design culture via a carefully curated product presentation – adding value to their visit, as well as perhaps questioning their preconceptions. Architonic caught up with award-winning Amsterdam-based product designer Robert Bronwasser, curator of the ‘Do Dutch’ exhibition at Ambiente, to discuss its concept, as well as the contours of Dutch design culture and identity more generally. <b>What's the concept, in brief, for the Netherlands' partner-country presentation at next February's Ambiente?</b> A geometric and architectural ca… continue



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