Thursday, March 30, 2017

The Shapeshifter: Alain Berteau | News | Architonic

Alain Berteau is on a mission. The mild-mannered, bespectacled Brussels native may come across as one of the most cordial designers you’ll ever meet in the industry, but he takes no prisoners when it comes to his profession. You see, he’s a design malcontent. Never happy with the status quo of things. For him and his team at Alain Berteau Designworks – whether developing paradigm-shifting projects for his own, super-functional brand OBJEKTEN SYSTEMS or working on commissions for the likes of BULO and TossB – are not in business to deliver the same old, same old. For Berteau, design typologies are there to be challenged. “We work hard questioning existing typologies for ourselves and for clients,” explains Berteau. “We can’t help it. Shaping a model to make it ‘good-looking’, ‘ trendy’ or ‘stylish’ is nice, but it’s by far the easiest and least interesting part of the process. For us, it’s not enough.” Not that the Belgian is in the business of pushing the boundaries just for the sake… continue



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