In order to hold their own against the online competition there is considerable pressure on retailers at present to come up with new ideas. Thanks to modern shop fitting concepts and the latest developments in the area of digitalisation and intelligent lighting, however, the possibilities for this are more wide-ranging than ever. For example, with its redesign of the KaDeWe in Berlin the Dutch firm of architects OMA are revealing how contemporary shopping can function. Over the coming years this venerable department store will not simply be renovated but entirely re-conceived: the aim of the architecture will be to establish an identity, goods are to be showcased and the quality of a visit to the store is to be enhanced, so that shopping becomes an enjoyable experience for the customer. The creation of such experience worlds is also the focus of the EuroShop tradeshow in Düsseldorf: from 05 to 09 March 2017 it will be the forum for decision-makers from global retailing, together with a… continue
from New stories by Architonic http://ift.tt/2hbzWT4
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