<b>What is different or particular about exhibiting retail design as opposed to other types of trade fair?</b> All trade fairs serve as information, innovation, and networking platforms for the industries they represent. As a retail trade fair, however, EuroShop differs from other exhibitions above all by virtue of its unique ambience and the extraordinarily complex architecture of the stands created by the various exhibitors. Nowhere else is the ‘aha effect’ visitors experience when entering an exhibition hall as striking as at EuroShop. It reflects what has become the first commandment in the retail trade: to offer customers something special – which not only means presenting products and decorated spaces, but also creating new worlds to experience and telling stories. The staging of their trade-fair presentations is of the utmost importance to EuroShop exhibitors when it comes to offering their retail expertise to decision-makers in the trade. <b>Where has the most innovation tak
from New stories by Architonic http://ift.tt/2a9RQOs
No comments:
Post a Comment