Touch Wood | Architonic

Looks can be deceptive. Take the Frida chair, for example. So pared back and slender, it represents the very definition of simplicity. But it wasn’t purely aesthetics that helped Frida scoop the prestigious ADI Compasso d’Oro award in 2011. The chair’s slender lightness of structure (it weighs just 2.7 kg) belies the complex construction methods behind it that were devised by designer Odo Fioravanti together with the Italian furniture company Pedrali. As the saying goes, beauty isn’t just skin deep and it was this compelling combination of elegance and innovative technology that won Frida such recognition. Looks can be deceptive. Take the Frida chair, for example. So pared back and slender, it represents the very definition of simplicity. But it wasn’t purely aesthetics that helped Frida scoop the prestigious ADI Compasso d’Oro award in 2011. The chair’s slender lightness of structure (it weighs just 2.7 kg) belies the complex construction methods behind it that were devised by designe

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