Frame envisions a material future in which the physical and digital realms are in constant conversation, so inherently intertwined that it’s difficult to distinguish one from the other. For What’s the Matter?, hand-picked creatives will explore this future in the context of space, material and form – the key concerns of Frame magazine. With the lines between digital matter and physical design blurring, how can objects suggest the aesthetic of a phygital future? Milan-based Studio Laviani will conceive the scenography of the Frame exhibition. Ferruccio Laviani is an established creator of retail spaces, showrooms and trade-fair stands and has collaborated with companies such as Kartell, Dolce & Gabbana, Flos, Piombo, Missoni, Molteni, Foscarini, LVMH Group and many others. With our primary partner, Ricoh, the exhibition’s collection of innovative projections and visualizations of a phygital future will become a reality. Frame Publishers’ director, Robert Thiemann states: ‘Mi
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